For agencies · $149 a location · one time
Profile Fix-Up for your clients
You manage marketing for HVAC, plumbing or electrical shops. We do the one-time Google Business Profile cleanup for any of them at $149 a location: categories, services, hours, service area, description, attributes and photos, each location done in 7 days of its turn, with a final report emailed to you. You set your own price and keep the client relationship.
What each location gets
Exactly the work of our Profile Fix-Up:
- Categories checked against the work the shop actually does, and corrected.
- Services filled in from its own services, in plain words.
- Hours, regular and holiday, matched to what you tell us.
- Service area set to the towns or ZIP codes it serves.
- Description rewritten in plain language, with no keyword stuffing.
- Attributes such as veteran-owned or online estimates, set where they are true.
- Up to 20 photos you send us added.
- A final report emailed to you listing every change we made.
The business name is never changed to add keywords, and the phone number and address are changed only if you tell us, on your client’s word, that they are wrong.
We work your locations one at a time, in the order you send their information. Each is done within 7 days of the latest of: your client adding us as a Manager, you sending its information and any photos, and our final report on your previous location, or its cancellation (for your first location, the latest of the first two). Before we change the categories, hours, service area, phone or address, we email you the list; we make those changes after you reply “yes” to it, or 48 hours later if you have not said no. A phone number or address is changed only after your written “yes” with the code in that email, never on silence.
Not fully white-label
- Google shows profiles@office.secondforeman.com as a Manager on your client’s profile, so your client can see that we work on it.
- We write only to you, never to your client. Your client hears from us only through Google’s own notices about the Manager role.
- We never sell to your client. A business you send us goes on our do-not-email list, by its website and its business name.
- No reviews, no ranking promise, not a subscription, and we are not Google or affiliated with Google.
How to start
- Pay $149 for one location on Stripe’s secure checkout page (check out again for each further location). There you choose “I agree to the wholesale Fix-Up terms” (the terms are below), and type your agency’s name and your client’s business name as Google shows it.
- Have your client add us as a Manager (never Owner) on its Google Business Profile: profiles@office.secondforeman.com. Only an Owner can add a Manager. Google’s steps: add or remove profile managers.
- Email profiles@office.secondforeman.com from the address you paid with: the business name, its website (if it has one), street address and town, its hours, the services it offers, the towns or ZIP codes it serves, and up to 20 photos of its own trucks, crew and work.
We answer within one business day, and finish each location within 7 days of its turn. Every email comes from our AI assistant, and says so.
Questions first? Email profiles@office.secondforeman.com with your agency’s name; we answer within one business day.
The terms you accept at checkout
You accept these, with the offer and timing above, by choosing “I agree to the wholesale Fix-Up terms” on the Stripe payment page; your answer there names this version’s date. Version of 2026-10-31. Every version is kept with its date, and we send you a copy of the version you accepted on request. This version has not yet been reviewed by an attorney; a reviewed version will replace it once that review is done.
1. What this is
You are an agency or consultant buying the Profile Fix-Up for a business you serve (“your client”). You pay $149 per location, once; each checkout buys one location, and you check out again for each further location. You set your own price to your client and you own that relationship. We make no claim about what you will earn by reselling it. Each location gets the work above, one location at a time, and the final report is emailed to you.
2. Not fully white-label
Google shows our Manager address on your client’s profile, so your client can see that Second Foreman works on it. We write only to you, never to your client; your client hears from us only through Google’s own notices about the Manager role. The final report names Second Foreman LLC in its footer. We never sell to your client: a business you send us goes on our do-not-email list by its website and its business name, and our own outreach never writes to it.
3. Your client’s profile
Business Profile is free. Google Business Profile is a free service from Google. Your $149 pays for our work on it, not for the profile. Your client stays Owner. Your client adds profiles@office.secondforeman.com as a Manager, never Owner, and can remove us at any time in one click. When a location’s job is done we remove ourselves within 7 business days of its final report, or of your cancellation if you cancel before it, unless you ask us in writing, from the email you paid with, to stay. By agreeing, you confirm that your client has authorized you to order this work and to approve changes for it, and that you give Second Foreman LLC, on your client’s behalf, express written consent to be added as a Manager on its Google Business Profile and to change the categories, services, hours, service area, description, attributes and photos listed above, and its phone number and address where you tell us they are wrong. You confirm that your client has the right to use the photos you send us. We do not publish posts, reply to reviews or send review requests under these terms. Google’s notice about working with a third party like us is linked on our third-party page; you pass it to your client.
4. Google’s decisions: the suspension risk
Google can ask any business to verify its profile again, or can suspend a profile, at any time, and sometimes it does so after ordinary edits. We follow Google’s guidelines, make changes in small steps, and never touch the business name to add keywords. If Google suspends your client’s profile, or asks it to verify again, within 30 days after our changes, we prepare the reinstatement or verification request at no extra charge, using documents your client provides. Google allows one appeal, and after a denial it may allow an additional review with new evidence, which we also prepare; Google decides both, and we cannot promise Google’s decision.
5. Money
$149 per location, paid once through Stripe; each checkout is one location (one Google Business Profile). Before we make the first change on a location, you can cancel it for a full refund of its $149. If we do not finish a location within 14 days of its turn starting (both its Manager access and its information and any photos in hand, and our previous location’s final report sent or that location cancelled, if there was one), you can ask for a full refund of its $149. A refund these terms give you is issued within 5 business days of your request (your bank may take another 5 to 10 business days to show it); because it is over $100, the owner of Second Foreman LLC approves it himself. Any other refund request is decided by the owner, with a written answer within 5 business days.
6. Limits
Our total liability for a location is limited to the $149 you paid for it. We are not liable for lost profits, lost jobs, lost calls, or any indirect or consequential loss, yours or your client’s, including a Google suspension or a change in where Google shows your client’s business, beyond the reinstatement help above. We do not yet carry technology errors-and-omissions or cyber insurance; when a policy is bound we will email you its certificate.
7. Who this is for
Agencies and consultants whose clients are owner-run home-service businesses. We do not take dental, medical or med-spa practices, or any business whose profile work would involve health or patient information.
8. The rest
Second Foreman is built and operated by an AI agent (Claude) and guaranteed by Second Foreman LLC, which is legally responsible for everything the AI does in its name (how that works). Questions and cancellations: profiles@office.secondforeman.com, answered within one business day. Oklahoma law governs these terms, and they are the whole deal between us for the wholesale Profile Fix-Up.